Privacy Policy

Last Updated: February 9, 2021


This Privacy Policy sets out how Any Baby (referred to as “us”, “our”, or “Any Baby”) uses and protects any information that you (referred to as “Customer”, “you”, or “your”) provide when accessing, browsing, registering, and/or using our website (the “Website”). Any Baby is committed to ensuring that your privacy is protected. You can be assured that any personal identifying information (“Personal Information”) you provide when using the Website will only be used in accordance with this Privacy Policy.

What Personal Information do we collect?

When browsing, engaging, or accessing the Website; contacting us; or registering for our Referral Program on the Website, you may be asked to enter various types of Personal Information, which may include, but is not limited to:

Contact Information and Account Registration: name, email, postal address, telephone number, account username and password, business contact information, and any other similar information you may provide to us.

Identification and Demographics: date of birth, gender, interests, lifestyle information, social media credentials, contacts or referrals you provide.

Transactional: credit/debit card details, purchase history, billing address, and registration information.

User Content: photos, videos, audio, reviews, payment information and other information you may submit to us or one of our trusted third party services, including Shopify, GetShogun,, Yotpo, Helpscout, Sezzle, Facebook, Instagram, Google and other online forums or social media platforms (“Third Party Platform(s)”).

Research and Feedback: comments that you send us through our Website, Third Party Platforms, by email, over the phone, by mail, or in surveys.

Device Information and Identifiers: IP addresses, cookie IDs, browser type and language, operating system, platform type, and device type.

Connection and Usage: domain names; browsing activity; scrolling and keystroke activity; advertisements viewed; forms or fields you complete or partially complete; search terms; whether you open an email; content you view and duration; quality of the service and interaction with the content, logs, and other similar information. If these events occur while you are offline, they may be logged and uploaded to us when you next connect.

Geolocation: city, state and ZIP code associated with your IP address or derived through Wi-Fi triangulation. We will ask for your permission before using your precise location from GPS-based functionality on your mobile devices.

Social Media Information: if you interact with us through a Third Party Platform, social media website, or log in to our website using social media credentials, depending on your social media settings, we may have access to your information from that social network such as your name, email address, friend list, photo, age, gender, location, birthday, social networking ID, current city, your comments, and the people and websites you follow.

When do we collect Personal Information?

We collect information from you when register on our Website, contact us, fill out an online form, or click on an advertisement on a Third Party Platform or other website.

How do you get my consent?

When you provide us with any Personal Information when registering on our Website, complete a transaction, verify or change your payment details, comment or use one of our connected Third Party Platforms, engage with our Website or any advertisement, or anything of the like, you are automatically consenting to our collecting, storing, and using that information for your benefit, to improve our online offerings and your experience.

If we ask for your Personal Information for any other reasons, we will either ask you directly for your express consent or provide you with an opportunity to decline by contacting us directly.

How do I withdraw my consent?

If you change your mind, you may withdraw your consent for the continued collection, use, or disclosure of your Personal Information at any time by contacting us directly. We reserve the right to retain any information previously collected for the purposes of resolving any disputes, as well as for obtaining and/or analyzing our aggregated data analytics.

How do we use your Personal Information?

We may use such Personal Information in any of the following ways:

  • To personalize your experience and to allow us to deliver the type of content in which you are most interested in seeing on our Website.
  • To improve our Website in order to better serve you and provide a more seamless experience across all devices.
  • To allow us to better service you in responding to your service requests or other queries.
  • To administer a contest, promotion, survey or other feature.
  • To quickly process your transactions.
  • To send periodic e-mails regarding other products, subscriptions, or promotions as they become available.
  • Displaying content you generate, such as video, audio and comments.
  • Compliance with laws, regulations, and ethical business conduct.

How do we protect Personal Information?

We implement a variety of security measures when you register or create an account; or otherwise enter, submit, or input your Personal Information on the Website. Your Personal Information is accessible only to a limited number of persons who have the authority to access it.

How can you opt out, remove or modify the Personal Information provided?

You can request to have your Personal Information removed by contacting us directly.

Please note that we may maintain information about individual sales transactions or purchases in order to complete said transactions and for record keeping purposes.

Do we use 'cookies'?

Yes. We and our Third Party Platforms, service providers, advertisers, and other third parties use cookies and similar technologies (e.g., HTTP cookies, HTML 5, flash local storage cookies, web beacons, GIFs, embedded scripts, ETags/cache browsers, and software development kits) to recognize you on, off, and across your devices. Cookies are small files that the Website or our trusted Third Party Platforms and other service providers (“Service Providers”) transfer to your computer's hard drive through your web browser (if you allow) and/or your device that enables Any Baby or our Service Provider’s systems to recognize your browser or device to capture and remember certain information. For instance, we use cookies to help us remember and process your purchased products. They are also used to help us understand your preferences based on previous or current Website activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about Website traffic and interaction so that we can offer better experiences and services in the future.

We use cookies to:

  • Help remember and process your orders.
  • Understand and save your preferences for future visits.
  • Compile aggregate data about traffic and interactions in order to offer better experiences and services in the future. We may also use trusted Service Providers that track this information on our behalf.

You can choose to have your computer or device warn you each time a cookie is being sent, or you can choose to turn off all cookies. You can do this through your browser or device settings.

If you disable cookies, some features on the Website may be disabled. Disabling cookies may also affect your experience, by decreasing the Website’s efficiency or causing some of our services to not function properly.

Third Party and other Disclosures of Your Personal Information

We may share your non-Personal Information with related companies, advertisers, partners, social networks, service providers, research and management companies, search engines, law enforcement, hosting partners, and other parties who assist us in operating our Website, conducting business, or servicing you. Similarly, if we are involved in a merger, collaboration, acquisition or asset sale, your Personal Information may be transferred. However, we will provide notice before your Personal Information is transferred and becomes subject to a different privacy policy.

We may also release your Personal Information under certain circumstances when we believe release is appropriate to comply with the law, enforce our policies, and/or protect ours or others' rights, property, or safety. We may also be required to disclose your Personal Information if required by law or in response to a valid request by a public authority (e.g., a court or governmental agency).

Retention of Your Personal Information

We will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and/or enforce our legal agreements and policies.

Third party Links

Occasionally, at our discretion, we may include or offer third party advertisements, products, or services on our Website. These third parties have separate and independent privacy policies. Therefore, we have no responsibility or liability for the content and activities of these third parties. Nonetheless, we seek to protect the integrity of our Website and welcome any feedback about these other third party links.

Acceptance of Terms

Through the use of this Website, you are hereby accepting this Privacy Policy and each of the terms and conditions stipulated herein. If you are not in agreement with this Privacy Policy, then you should refrain from further use of our Website.

Your continued use of our Website, following the posting of any updates or changes to this Privacy Policy, shall indicate that you are in agreement and acceptance of such changes.

International Transfers

Any Baby is headquartered in the United States; however, it may transfer your information to Third Party Platforms, Service Providers and other third parties located outside of your country of residence, including in the United States. This may be necessary to provide our services and for the purposes outlined in this Privacy Policy. Data privacy laws vary from country to country and may not be equivalent to, or as protective as, the laws in your home country. We take steps to ensure that reasonable safeguards are in place with aim to ensure an appropriate level of protection for your information, in accordance with applicable law. These measures include data transfer agreements. By providing us with your Personal Information, you acknowledge any such transfer, storage or use.

Depending on where you live, you may have certain rights with respect to your information. For example, under local laws, including in the European Union, you may be able to ask us to:

  • Provide access to certain information we hold about you, in some cases in a portable format, if technically feasible.
  • Update or correct your information.
  • Delete certain information.
  • Restrict the use of your information.

We will respond within the time period prescribed by applicable law. Please note that many of the above rights are subject to exceptions and limitations.

Some services can only be provided if we have your Personal Information, therefore deletion of your Personal Information will result in termination of such services. We will take reasonable steps to verify your identity, including authenticating you through the email address. We may require further documentation such as a password and user ID before granting access to your information.

“Do Not Sell My Personal Information” (California Residents only)

California residents may opt out of the “sale” of their Personal Information. California law broadly defines “sale” in a way that may include allowing third parties to receive certain information such as cookies, IP address and/or browsing behavior to add to a profile about your device, browser, or you.

Depending on how you use the Website, we may share the following categories of information for such advertising which may be considered a sale (as defined by California law):

  • Identification and demographics; device information and identifiers, such as IP address, and unique advertising identifiers and cookies; connection and usage information, such as browsing history; geolocation information, such as city; and inference data.

If you would like to opt out of the use of your Personal Information for such purposes (to the extent this is considered a sale), you may do so as by contacting us directly.

Third Parties’ List – Shine the Light (California Residents only)

California residents can also request a list of all the third parties to which we have disclosed certain personal information (as defined by California’s Shine the Light law) during the preceding year for those third parties’ direct marketing purposes. You will need to attest to the fact that you are a California resident. We will not accept requests by telephone, e-mail, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.

Nevada Residents

Nevada law requires us to post the following: certain Nevada consumers may opt out of the sale of “Covered Information” for monetary consideration to a person for that person to license or sell such information. “Covered information” includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at
Targeted Advertising: We and our third party partners and vendors may use Tracking Technologies, such as cookies, pixels, and web beacons and collect and store information about you when you use or interact with our Services, marketing communications, advertising content and/or third party websites, in order to provide you with targeted advertising based on your browsing activities and interests. These third parties automatically receive your IP address or mobile device identifier when you access the Services or third party websites. They may also use Tracking Technologies to measure the effectiveness of advertisements, to personalize the advertising content, and to serve you advertisements that are relevant to your regional location. We may also use information collected using third party cookies and beacons on the Services and in our emails to deliver advertising about our Services when you visit third party websites.
You can opt-out of targeted advertising by visiting the following pages:

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the Website. If we make material changes to this policy, we will notify you here that it has been updated so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it to any third party.

If you have any questions regarding this Privacy Policy or if you want to verify, modify, receive, suspend, or delete your Personal Information stored, you can email us at